Effective email marketing is crucial for the success of any ecommerce business. With the right email marketing software, businesses can create targeted campaigns, automate their marketing efforts, and ultimately drive sales. In this article, we will explore what makes a good email marketing service, how to choose the best email marketing software for ecommerce, the key factors to consider for small businesses in email marketing, the importance of choosing a reliable email marketing platform for ecommerce, and the essential email marketing features for ecommerce store owners.
What makes a good email marketing service?
When choosing an email marketing service, there are several key features to look for. Firstly, the ability to create and send professional-looking email campaigns is essential. Additionally, advanced features such as marketing automation, email templates, and a drag-and-drop email editor can greatly streamline the campaign creation process. A good email marketing service should also offer robust email deliverability and list management features, ensuring that your emails reach the intended audience and comply with regulations.
Using a reputable email marketing service offers numerous benefits. These include increased engagement with customers, higher conversion rates, and the ability to track and analyze campaign performance. By leveraging the power of email marketing, businesses can build strong customer relationships and drive revenue.
When selecting the best email marketing service for your business, it’s important to consider your specific needs and budget. Look for a service that offers the right combination of features and support to help you achieve your marketing goals.
How to choose the best email marketing software for ecommerce?
Choosing the best email marketing software for ecommerce entails considering specific features tailored to the needs of online businesses. Features such as advanced segmentation, integration with ecommerce platforms, and the ability to create personalized email campaigns are essential for successful ecommerce marketing. Additionally, the software should offer robust reporting and analytics tools to track the performance of email campaigns and optimize marketing efforts.
Specialized email marketing software for ecommerce provides unique benefits, including the ability to integrate with ecommerce platforms, automate product recommendations, and implement cart abandonment campaigns. By harnessing the power of ecommerce-focused email marketing tools, businesses can enhance customer engagement and drive sales.
When evaluating the best email marketing software for your ecommerce store, consider factors such as ease of use, scalability, and the level of customer support provided. Look for a solution that aligns with your ecommerce goals and enables you to create impactful email campaigns.
What are the key factors to consider for small businesses in email marketing?
For small businesses, affordable and scalable email marketing solutions are crucial. It’s important to choose a platform that offers a free email marketing plan or affordable pricing options, allowing small businesses to maximize the impact of their marketing efforts without breaking the bank. Scalability is also key, as businesses should be able to grow their email list and scale their email marketing initiatives as their customer base expands.
Small businesses can leverage email marketing tools to boost sales by implementing targeted email campaigns, automating customer journeys, and utilizing email and SMS marketing to reach customers effectively. By harnessing the right email marketing solution, small businesses can compete with larger competitors and drive revenue.
There are several top email marketing solutions suitable for small businesses, offering a range of features and pricing plans to cater to the needs of small-scale operations. Carefully evaluating these solutions and choosing one that aligns with your business objectives is essential for leveraging the power of email marketing as a small business.
Why is it important to choose a reliable email marketing platform for ecommerce?
Choosing a reliable email marketing platform is paramount for ecommerce success. The impact of a reliable platform extends to improved deliverability, advanced automation capabilities, and seamless integration with ecommerce systems, enabling businesses to streamline their marketing efforts and drive revenue. By selecting a robust email marketing platform, businesses can enhance their marketing strategies and achieve sustainable growth.
A robust ecommerce email marketing solution can significantly improve marketing efforts by offering advanced features such as personalized product recommendations, cart abandonment automation, and customer segmentation. This enables businesses to deliver targeted and relevant content to their audience, resulting in increased engagement and conversion rates.
Criteria to consider when evaluating a reliable email marketing platform for ecommerce include deliverability rates, integration capabilities, automation features, and customer support. Choosing a platform that meets these criteria can transform the way businesses engage with their audience and drive results.
What are the essential email marketing features for ecommerce store owners?
For ecommerce store owners, certain email marketing features are essential for successful marketing campaigns. These include the ability to create visually appealing emails using email templates and a drag-and-drop email editor, which simplifies the process of designing and customizing email campaigns. Optimizing email deliverability is also crucial, ensuring that emails are successfully delivered to recipients’ inboxes and avoiding spam filters.
Growing the email list is a vital aspect of ecommerce email marketing, and the right email marketing solution should provide tools to facilitate list growth through sign-up forms, lead magnets, and segmentation capabilities. Additionally, integrating email and SMS marketing can further enhance the reach and effectiveness of marketing campaigns, enabling ecommerce store owners to engage with customers across multiple channels.
By leveraging a suite of marketing tools, including social media marketing features and advanced analytics, ecommerce store owners can create impactful email campaigns and drive sales. It’s essential to utilize email marketing features that are specifically tailored to the needs of ecommerce businesses to maximize the effectiveness of marketing efforts.
Top Email Marketing Software For Shopify
1. Omnisend
Pricing: Starts at $16/month, Free plan
Best feature: Dynamic incentives
G2 Rating: 4.6/6
Omnisend is one of the most popular email marketing automation services for eCommerce businesses. It combines email and SMS with significant eCommerce capabilities, such as push notifications and a dynamic incentive system for maximal personalization.
Omnisend has a gallery of responsive email templates placed in different categories – e.g. welcome email – and a drag-and-drop editor to customize them quickly. Its editor is user-friendly and also suitable for beginners.
This email service helps users place unique discount codes and product recommendations based on previous customer behavior. Moreover, it offers an advanced A/B Testing solution to find your winning email version.
Last but not least, Omnisend has advanced segmentation features to target your customers and keep them engaged at each stage of their customer journey. You can also use its retargeting tools to meet your KPIs faster if your budget allows it.
Omnisend Best Features
- Custom templates and email editor
- Automatic product listing
- Cross-selling and dynamic discount suggestions
- Push notifications
- SMS integration
- A/B Testing
Omnisend Pricing
Omnisend provides users with a free plan for up to 250/contacts and 500 emails per month. Paid plans start at $16/month for up to 500 contacts. Visit their pricing page for more.
2. Klaviyo
Pricing: Starts at $20/month, Free plan
Best feature: Advanced analytics
Rating: 4.6/5
Klaviyo is another viable option for Shopify store owners who want to combine emails and SMS to meet their eCommerce marketing goals. It’s an email marketing service enabling users to make data-driven decisions and increase conversions.
First off, it offers an AI-powered subject line generator to secure high open rates. Then you can choose from a gallery of 100+ prebuilt and mobile responsive email templates to craft the perfect email campaign. Plus, you can use its custom forms to capture your customer data and grow your email list.
Its AB Testing, predictive analytics, and audience segmentation tools help send the right content to the right people at the appropriate time. Moreover, Klaviyo provides benchmark data to figure out where you stand among your competitors. This is an excellent addition to understand your email metrics in-depth and make the right decisions for your email marketing strategy.
Finally, you’ll get access to premade automation workflows every eCommerce platform would wish for, including cross-selling/upselling and cart recovery reminders.
Klaviyo Best Features
- AI subject line optimizer
- Advanced segmentation capabilities
- Predictive analytics and recommendations
- Mobile responsiveness
- Automation workflows
- SMS and web push notifications
Klaviyo Pricing
Klaviyo has a limited free plan for up to 250 contacts and 500 email sends per month. Paid plans for email marketing features start at $20/month for up to 500 contacts.
3. MailerLite
Pricing: Starts at $10/month, Free plan
Best feature: Subscriber management
Rating: 4.6/5
Looking for an affordable solution to brighten up your email marketing game? MailerLite is a great email marketing software suitable for online store owners. It offers three different email editors – drag-n-drop, rich text, and HTML – to create engaging campaigns based on your needs.
MailerLite provides users with various features to send highly targeted emails to customers and prospects, such as segmentation, dynamic content blocks, and delivery based on time zones. You can also set up automated emails based on popular eCommerce triggers, such as cart abandonment to increase sales and customer retention.
To elevate your email list and lead management, you can utilize the signup forms and landing pages and set them up in simple steps. Plus, this service sports an email verifier to improve the quality of your email list.
Finally, MailerLite offers access to important insights, such as email metrics and click maps to optimize your campaign performance. However, its reporting capabilities are rather basic and you’ll probably need more sophisticated analytics tools to get more detailed insights.
MailerLite Best Features
- Intuitive email editors
- Surveys and quizzes
- Automation workflows and templates
- List building and management assets
- Email verification tool
- AI writing assistant
MailerLite Pricing
MailerLite has a free plan for up to 1,000 subscribers but with limited capabilities compared to paid plans. Pricing starts at $ 10/month for up to 500 subscribers.
4. ActiveCampaign
Pricing: Starts at $39/month, Free trial
Best feature: Marketing automation
Rating: 4.5/5
ActiveCampaign is an all-in-one marketing and sales software that combines different forces. When it comes to email marketing, it enables users to nail different campaign types, from win-back to cart abandonment emails.
It’s well-known for its email automated campaigns and lead scoring capabilities which are game-changing for personalization. Its split-testing solution can enhance your campaign performance, along with its advanced reporting and attribution models.
ActiveCampaign offers customizable landing pages and signup forms to help you build your email lists and grow your impact. Finally, you can set up transactional emails and schedule your campaigns in advance to save time. However, access to the SMTP server comes with different plans, which can be challenging for smaller businesses.
ActiveCampaign Features
- Drag-and-drop email designer
- Email segmentation and tagging options
- Automation workflows
- Advanced reporting and analytics
- Deliverability checks
- Lead scoring and site tracking
ActiveCampaign Pricing
ActiveCampaign’s marketing stack starts at $39/month per user. For transactional emails, plans begin at $15 for 10,000 per month.
5. Brevo
Pricing: Starts at $25/month, Free plan
Best feature: Multichannel marketing solutions
Rating: 4.5/5
Brevo (previously Sendinblue) helps eCommerce owners grow their businesses with an all-in-one marketing solution, including emails. You can use its landing pages and signup forms to collect your customers’ email addresses to start nurturing them as soon as possible.
Its email drag-and-drop builder is pretty handy, and so are the customizable templates the platform provides. To ensure that you get the right email in front of the right subscribers, you can use segmentation and contact attribution features for optimal targeting.
Brevo includes automation features with eight prebuilt templates to save time and effort. Overall, the workflow builder is easy to use but you’ll need to practice first if you’re new to this setup.
Finally, apart from email capabilities, Brevo sports a CRM integration and real-time chatting via Whatsapp or Instagram to optimize your customer communications. Therefore, it’s a viable option for those who want to manage all marketing processes in one place.
Brevo Best Features
- Multichannel marketing features
- Transactional emails
- Automation capabilities
- Live chatting options
- CRM integration
- Advanced segmentation
Brevo Pricing
Brevo offers a free plan for unlimited contacts up to 300 emails/day. Paid plans start at $25/month but with basic capabilities, while the most popular plan is Business, at $65/month.
6. Drip
Pricing: Starts at $39/month, Free trial
Best feature: Dynamic segmentation
Rating: 4.4/5
Drip is a marketing automation tool enabling businesses to streamline their email marketing efforts successfully. It sports an intuitive email builder and 50+ professional-looking email templates to craft email marketing campaigns that steal the show.
Drip’s email automation tools help eCommerce business owners to run several email marketing aspects on autopilot. You can customize the workflows easily via the dedicated builders, driving data from social media and other Shopify integrations, among others.
Moreover, apart from its automation features, its smart segmentation capabilities will help you deliver great emails to customers depending on the customer journey stage they’re in. This way, your email communications become more personal and subscribers are more likely to engage with them.
Plus, Drip offers tools to create onsite forms in different shapes and sizes, including pop-ups and slide-bars. You’ll also find assets such as gamification or countdown timers to make the process more engaging and drive new customers.
Drip Best Features
- Multi-channel automation features
- Analytics and reporting
- Dynamic segmentation
- Onsite forms and assets
- Automation workflow builder
- 100+ integrations
Drip Pricing
Drop’s pricing begins at $39 for up to 2,500 contacts and unlimited email sends. Overall, it’s a suitable email marketing solution for scaling businesses.
7. ConvertKit
Pricing: Starts at $15/month, Free plan
Best feature: List management
Rating: 4.4/5
Even though ConvertKit is popular among creators such as YouTubers, podcasters, and bloggers, its features are also suitable for Shopify store owners. It’s a rather affordable solution with great automation capabilities which make it difficult to ignore.
Firstly, it has a straightforward interface where you can easily find the assets you’re looking for. It’s well-known for its powerful workflow builder, enabling users to schedule follow-ups based on user actions and nudge them when they’re most likely to convert.
Moreover, ConvertKit offers top-tier list management and segmentation tools. Apart from tagging, advanced plans come with a subscriber scoring tool to personalize your emails to the max.
You can create landing pages and signup forms to grow your audience and start nurturing them. Finally, the platform provides users with recommendations to send relevant content to their audience and craft more engaging emails.
ConvertKit Best Features
- User-friendly workflow builder
- Tailored recommendations
- Advanced segmentation
- Landing pages and forms
- AB Testing
ConvertKit Pricing
ConvertKit has a free plan for up to 1,000 subscribers but with limited access to eCommerce-friendly features. Paid plans start at $15/month for up to 300 subscribers.
8. Mailchimp
Pricing: Starts at $13/month, Free plan
Best feature: Conversion funnels
Rating: 4.3/5
Mailchimp needs no introduction in the email marketing world. It has a plethora of advanced features for eCommerce businesses, with an emphasis on email marketing capabilities.
This platform has a user-friendly interface, enabling users to build email campaigns and automation workflows in simple steps. Plus, it secures high deliverability rates to ensure that your emails arrive successfully to your subscribers.
You can also create advanced automations to streamline manual parts of your work. Plus, you can automate the whole customer journey to increase conversion rates and sales by providing personalized customer experiences.
When it comes to analytics, this email service has everything you need to gain valuable insights and craft top-quality reports. There’s also an audience dashboard to learn more about your audience and start meaningful conversations with them.
Mailchimp Best Features
- AI powered tools
- Advanced audience segmentation
- Email templates and drag-and-drop editor
- Automated customer journeys
- Optimized content creation
- 300+ integrations
Mailchimp Pricing
Mailchimp’s pricing starts with the Essentials plan, which costs $13/month. Its most popular plan is called Standard and begins at $20/month with access to more advanced email marketing tools.
9. Campaign Monitor
Pricing: Starts at $11/month, Free trial
Best feature: Advanced analytics
Rating: 4.1/5
Another email marketing software with a direct Shopify integration is Campaign Monitor. First off, it includes an email builder with premade templates you can easily customize for optimal brand awareness. You can also collaborate with your teammates to craft the perfect template for your campaign.
The platform sports custom fields and segmentation features to tailor your content based on your audience’s needs. You can also add a preference center to collect the correct customer data and personalize your emails even more.
With Campaign Monitor, you can also create automated email series like welcome and reminder sequences and set up transactional emails to inform your audience that certain actions, such as signups and purchases, have been completed.
Finally, this software has SMS marketing capabilities as well to nudge prospects in more channels and convert them faster.
Campaign Monitor Best Practices
- Email template builder
- Audience segmentation and custom fields
- Automation capabilities
- AB Testing and analytics
- Signup forms and landing pages
- Expert services
Campaign Monitor Pricing
Campaign Monitor has three main paid plans: Lite ($11/month), Essentials ($19/month), and Premier ($149/month). These are the starting prices for up to 500 contacts.
How To Choose The Best Shopify Email Marketing App
Not sure how to select the best email marketing software for your Shopify store? Here are some aspects to check out before concluding:
- Email editor: Drag-and-drop builders can help you save time and effort.
- Premade templates: Search for custom email, landing page, and sign-up forms to build your brand assets.
- Segmentation: Ensure that you can target your audience in simple steps, including tagging and custom fields.
- Automation: A user-friendly automation workflow builder with premade templates is all you need to thrive.
- Ease of use: Start with a free trial or plan to explore the interface and features.
- Scalability: If you’re in a growing mode, check out the pricing ranges based on your budget.
- Customer support: Make sure that customer service is easily accessible in case something goes wrong.
Thankfully, there is a suitable Shopify email marketing software for everyone. All you need is to find the perfect match.
Frequently Asked Questions
Before you go, here are some frequently asked questions about this topic:
1. Does Shopify have an email marketing tool?
Yes, Shopify Email, but it also has direct integrations with popular email marketing tools which you can find at their App Store.
2. What are the best email platforms for eCommerce?
Here are the best email service platforms for eCommerce owners: 1) Moosend, 2) Omnisend, 3) Klaviyo, 4) ActiveCampaign, and 5) Mailchimp.
3. What is the best email platform to use with Shopify?
Omnisend is an affordable solution, with a decent G2 rating and valuable eCommerce features to streamline your marketing efforts.
4. Can you send marketing emails with Shopify?
Yes, you can either use Shopify Email or another email marketing platform with direct integration or connected via API.
5. Is Shopify compatible with Mailchimp?
Yes, Shopify has a direct integration with Mailchimp – you can find it at the Shopify App Store.
