The Best Shopify Spy Tools To Do Competitor Research

If you’re looking to gain a competitive edge in the world of ecommerce, Shopify spy tools can be valuable assets for your business. These tools provide insights into your competitors’ strategies and help you make informed decisions about your own online store. In this article, we’ll explore the concept of Shopify spy tools, their benefits, and how to effectively leverage them for competitor research.

What are Shopify spy tools and how do they work?

Shopify spy tools are software applications designed to gather competitive intelligence from Shopify stores. These tools track and analyze various aspects of a Shopify store’s performance, providing valuable data for businesses aiming to stay ahead in the market.

How do Shopify spy tools gather data from Shopify stores?

Shopify spy tools employ web scraping techniques to extract information from Shopify stores. They access publicly available data, such as product listings, website traffic, and store sales, to provide users with a comprehensive view of their competitors’ activities.

What kind of information can you get from Shopify spy tools?

Shopify spy tools offer a wide range of insights, including competitor’s product offerings, keyword and marketing strategies, and even Facebook ads employed by Shopify-powered stores. This data can be instrumental in fine-tuning your own ecommerce strategy and product selection.

Are there any privacy concerns with using Shopify spy tools?

As with any data gathering tools, privacy considerations are essential. It’s important to use reputable Shopify spy tools and ensure compliance with developers’ privacy policies to respect the privacy of other businesses while gathering competitive intelligence.

How can Shopify spy tools help in doing competitor research?

Shopify spy tools offer a treasure trove of information that can enhance your competitor research efforts. By leveraging these tools, businesses can gain in-depth insights into the strategies and performance metrics of their ecommerce rivals.

What insights can Shopify spy tools provide about ecommerce competitors?

These tools can reveal competitor’s winning products, website traffic, and store sales, enabling businesses to identify market trends and opportunities for growth.

Using Shopify spy tools to find winning products for dropshipping

For those involved in dropshipping, Shopify spy tools can help identify popular products being sold by other stores, facilitating informed decisions on product selection and marketing strategies.

Utilizing Shopify spy tools to analyze keyword and marketing strategies

By inspecting the keywords and marketing tactics utilized by competitors, businesses can refine their own strategies to improve visibility and reach in the market.

Best practices for using Shopify spy tools

To harness the full potential of Shopify spy tools, employing best practices is crucial for optimal results and efficiency.

How to effectively use Shopify spy tools for your online store

Integrating Shopify spy tools into your ecommerce strategy

Integrating Shopify spy tools into your ecommerce strategy

Seamlessly incorporating Shopify spy tools into your business processes ensures that you are consistently leveraging competitor insights to make informed decisions.

Using Shopify spy tools to improve your store’s performance and sales

Applying the data obtained from Shopify spy tools to enhance your store’s performance and drive sales is essential for staying competitive in the ecommerce landscape.

Top Shopify spy tools to consider

When selecting a Shopify spy tool, it’s important to consider the features and functionalities that align with your business needs and objectives.

What are some of the best Shopify spy tools available in the market?

Several renowned Shopify spy tools such as Ahrefs, BigSpy, and Koala Inspector offer comprehensive features for competitive analysis and ecommerce insights.

Features to look for in a great Shopify spy tool

Key factors to consider when evaluating Shopify spy tools include data accuracy, ease of use, and the depth of competitor insights provided.

Comparing different Shopify spy tools for their effectiveness

Compare different Shopify spy tools to determine the most suitable option for your business, keeping in mind the unique requirements of your ecommerce operations.

How to choose the best Shopify spy tool for your needs

Selecting the right Shopify spy tool is crucial for maximizing the benefits of competitor research and improving your online store’s performance.

Important factors to consider when selecting a Shopify spy tool

Factors such as the comprehensiveness of data, compatibility with your ecommerce platform, and customer support are key considerations when choosing a Shopify spy tool.

Understanding the pricing and subscription models of Shopify spy tools

Assessing the pricing structure and available subscription plans ensures that the selected Shopify spy tool aligns with your budget and offers the necessary features for your business.

Tips for maximizing the benefits of a Shopify spy tool

Utilize the full functionality of the chosen Shopify spy tool by staying updated on its features, exploring advanced capabilities, and continuously adapting your strategies based on the acquired competitor insights.

9 Great Shopify Spy Tools in 2024

When it comes to running a successful Shopify store, staying ahead of the competition is crucial.

So, in the ever-evolving world of e-commerce, having access to the right tools can make all the difference. Also, that’s why Shopify spy tools have become increasingly popular among dropshippers.

Therefore, to ease your search, I have compiled a list of the top 9 Shopify spy tools available in 2024:

1. AdSpy

AdSpy specializes in competitor ad analysis, providing insights into their ad campaigns and helping you craft effective advertising strategies.

Thus, by gaining insights into your competitors’ ad campaigns, you can understand what resonates with your target audience and create compelling ads that drive conversions.

Moreover, this tool provides data on ad creatives, targeting options, and ad performance metrics, giving you a comprehensive view of your competitors’ advertising strategies.

Key Features:

  • Extensive Data for Searching
  • Highly Accurate Search Results
  • Enhanced basic search functionality
  • Ability to search through comments
  • Precise demographic information
  • Affiliate Search capability
  • Fast and intuitive interface


AdSpy is a higher-priced option compared to other tools on my list, with a monthly cost of $149.

How to use Adspy for Competitor Analysis?

Filters play a crucial role in determining the effectiveness of a spy app like AdSpy. Understanding how its filters work is essential to fully leverage its capabilities. These filters are significant in searching for the most successful ads, including:

  • The “Creation date” filter contextualizes ads, helping find top-performing products from the past year still relevant today.
  • Platform filtering allows the selection of ads linked to specific CMSs like WooCommerce, Shopify, or Magento, along with adding a call to action.
  • Call to Action (CTA) identifies the action prompt in Facebook ads, such as “Shop Now” for Dropshipping products or other compelling CTAs like “Apply Now” or “Get Offer.”
  • Sorting through completed filters is crucial to uncovering the best ads and collecting trending winners, aligning with your goal.

2. Ahrefs

Ahrefs empowers you to perform competitor analysis and conduct keyword research effortlessly. Hence, in essence, it simplifies the process of enhancing your dropshipping website’s search engine rankings and attracting a higher volume of organic traffic.

What’s even more appealing? You don’t have to possess advanced SEO knowledge to utilize Ahrefs effectively. In other words, the tool will detect and highlight any SEO issues that require your attention.


  • Backlink Analysis: Uncover your competitors’ backlink strategies.
  • Keyword Research: Identify the keywords driving traffic to your competitors’ sites.
  • Content Explorer: See the most shared content in your niche.
  • Rank Tracking: Monitor your competitors’ search engine rankings.


Ahrefs provides four premium subscription options, with the most affordable plan starting at $99.

Who is it for: SEO enthusiasts, content marketers, and dropshippers looking to boost their online visibility.

How to use Ahrefs for Competitor Analysis?

  • Visit Ahrefs’ Site Explorer.
  • Enter your domain.
  • Navigate to the Link Intersect report.
  • Enter competitors’ domains in the top section.
  • Enter your domain in the bottom section.
  • Click “Show link opportunities.”

3. SEMrush

SEMrush is a prominent and widely used all-in-one digital marketing platform and SEO tool. Thus, it is designed to assist dropshippers and marketers in optimizing their online presence and improving their digital marketing efforts.


  • Keyword Analysis: Find profitable keywords your competitors are targeting.
  • Advertising Research: Discover your competitors’ ad strategies.
  • Traffic Analytics: Get insights into competitors’ website traffic.
  • Backlink Audit: Identify and disavow toxic backlinks.


Furthermore, SEMRush offers three pricing plans, starting at $129.95/month.

Who is it for: E-commerce businesses and marketers wanting to optimize their online presence.

How to use SEMrush for Competitor Analysis?

  • Utilize Semrush’s Organic Research tool’s “Competitors” report to find organic competitors.
  • Start by entering your domain and clicking “Search.”
  • Go to the “Competitors” tab to view a list of organic competitors sorted by Competition Level.

4. SpyFu

SpyFu is one of the best Shopify spy tools out there. Hence, it proves to be a valuable SEO platform favored by marketers for performing domain and keyword analyses. In doing so, it proves to be an invaluable asset for small-scale marketers, sparing them from the arduous task of sifting through countless web pages.

Also, through the utilization of this tool, marketers can effortlessly monitor the rankings of specific keywords and readily pinpoint their online competitors. Furthermore, it streamlines the process of researching PPC campaigns and notably furnishes comprehensive insights into the backlinks utilized by competitors.


  • Competitor Keywords: Access a list of keywords your competitors are ranking for.
  • AdWords Competitor Analysis: Discover your rivals’ AdWords campaigns.
  • Ad History: See the history of your competitors’ ads.
  • Backlink Tracking: Monitor your competitors’ link-building efforts.


This Shopify spy tool presents three pricing tiers, commencing at $39 per month and scaling up to $299 per month.

Moreover, should you find yourself unsatisfied with your purchase, you have the option to take advantage of a 30-day refund policy, requiring no explanation or inquiry responses.

Who is it for: Online advertisers and marketers seeking to outperform competitors in PPC campaigns.

How to use Spyfu for Competitor Analysis?

  • Identify your competitors.
  • Analyze competitors’ keywords.
  • Analyze competitors’ ads.
  • Analyze competitors’ backlinks.
  • Consider additional factors.

5. SE Ranking

SE Ranking is also one of the best Shopify spy tools. Hence, it is a feature-packed SEO solution used for monitoring keyword rankings, conducting keyword research, analyzing competitors, checking backlinks, optimizing websites, and performing various other SEO tasks.

What sets it apart is its remarkable user-friendliness, coupled with its extensive and precise database. Also, SE Ranking is renowned for its cost-effective pricing options in comparison to competitors, complemented by top-tier customer support services.


  • Competitor Research: Analyze your competitors’ rankings, traffic, and backlinks.
  • Keyword Tracking: Keep an eye on your competitors’ keyword performance.
  • Site Audit: Identify and fix SEO issues on your website.
  • Marketing Plan: Create a customized marketing plan to beat your rivals.


This Shopify spy rool offers four pricing plans starting at $44/month. Also, they have a custom solution for your dropshipping business. Hence, you need to contact their sales team and get the pricing. Moreover, SE Ranking has a 14-day free trial as well.

Who is it for: Small businesses and e-commerce stores looking for an all-in-one SEO solution.

How to use SE Ranking for Competitor Analysis?

  1. Access SE Ranking:
    • Visit the SE Ranking website and log in to your account. If you don’t have an account, sign up for one.
  2. Navigate to Competitor Research:
    • Look for the “Competitor Research” or a similar option in the dashboard. SE Ranking may have a dedicated section for competitor analysis.
  3. Enter Competitor URLs:
    • Input the URLs of your main competitors into the provided fields. Ensure that you analyze competitors who are successful in your industry.
  4. Initiate Analysis:
    • Click on the “Start Analysis” or similar button to initiate the competitor analysis process. SE Ranking will start gathering data related to your specified competitors.
  5. Review Organic Keywords:
    • Explore the organic keywords your competitors are ranking for. This information can help you identify potential keywords for your own SEO strategy.
  6. Analyze Backlinks:
    • Investigate the backlinks of your competitors. SE Ranking may provide insights into the sources of their backlinks. This can guide your link-building efforts.
  7. Examine On-Page SEO:
    • Check the on-page SEO elements of your competitors, such as meta tags, headings, and content structure. Understand what they are doing well and where you can improve.
  8. Evaluate Traffic Data:
    • Analyze the traffic data of your competitors, including their website traffic, audience demographics, and engagement metrics. This can inform your own marketing strategies.
  9. Monitor Social Media Performance:
    • If applicable, look at the social media performance of your competitors. SE Ranking might provide insights into the popularity and engagement of their social media content.
  10. Generate Reports:
    • SE Ranking may offer a report generation feature. Create reports summarizing the key findings from your competitor analysis. This can be useful for internal discussions or presentations.


In summary, spying on other Shopify stores is a legitimate practice that can provide you with valuable insights and help you make data-driven decisions. So, embrace the power of Shopify spy tools, and propel your business to new heights of success.

Now armed with the knowledge of the 15 best Shopify spy tools, you are well-equipped to start your competitor research journey. Also, remember, monitoring your competitors is not about copying their strategies, but rather about understanding the market and finding unique ways to stand out.

So, go ahead, pick the Shopify spy tool that best suits your needs, and embark on a path of continuous improvement and growth for your Shopify store.

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